Schedule of Classes - Office of the Registrar
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2013 - Summer
Graduate School (GR)
|Sem: Internatn' l Marketing|
5171 Seminar in International Marketing
Prerequisite(s): HCA 5315 and MINB 5350.
Explores environmental/cultural approach to international marketing and important global marketing trends, including growth/expansion of the world's big emerging markets, rapid growth of middle income market segments, and steady creation of regional market groups. Case studies are used to develop global and strategic thinking in terms of the marketing 4Ps.