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2013 - Summer

Graduate School (GR)

Marketing (MMKT)

MMKT 5171
Sem: Internatn' l Marketing
5171   Seminar in International Marketing
Prerequisite(s): HCA 5315 and MINB 5350.
   Explores environmental/cultural approach to international marketing and important global marketing trends, including growth/expansion of the world's big emerging markets, rapid growth of middle income market segments, and steady creation of regional market groups. Case studies are used to develop global and strategic thinking in terms of the marketing 4Ps.
01Closed260N/A19466TBA0000AM - 0001AMTBA TBA1Regular
View BooksMark Dunn
Rene L. Pryor
Get Books
Start Date: 05/06/2013; End Date: 06/14/2013
Summer at Baylor