Schedule of Classes - Office of the Registrar
Note: Status, Max Enroll, and Seats Available information
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2012 - Winter
Graduate School (GR)
5470 Marketing Management
Concepts and theories pertaining to marketing management. A comprehensive approach to translating the strategic plan of the organization into a functional marketing plan that can be implemented in an effective manner in order to increase the market share of the target public. Emphasis will be placed on both analytical and quantitative approaches to marketing.