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Schedule of Classes - Office of the Registrar

Note: Status, Max Enroll, and Seats Available information contained in the Schedule of Classes below is real-time, and all other information is updated hourly. To view real-time class listings, please see the BearWeb "Look Up Classes" option (requires student ID number and PIN).
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2012 - Spring

Hankamer School of Business (BU)

Marketing (MKT)


MKT 3305
Principles of Marketing
3305   Principles of Marketing                                    
Prerequisite(s): Junior standing.
   Designed to present a picture of the development and present status of our marketing system, to analyze the marketing task, and to examine the major policies that underlie the various activities of marketing institutions.
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CRNDaysTimeRoomCreditsActivity
01Open481N/A13531TR0800AM - 0915AMCASHN 4033Regular
View BooksChris BlockerGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
02Closed480N/A13533TR0930AM - 1045AMCASHN 4033Regular
View BooksChris BlockerGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
03Cancelled00N/A13535----- 3Regular
STAFF
Start Date: 01/09/2012; End Date: 05/08/2012
04Cancelled00N/A13537----- 3Regular
STAFF
Start Date: 01/09/2012; End Date: 05/08/2012
05Closed480N/A24589TR1230PM - 0145PMCASHN 4033Regular
View BooksChris BlockerGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
06Open481N/A13540TR0200PM - 0315PMCASHN 4033Regular
View BooksChris BlockerGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
07Open485N/A13541M0530PM - 0800PMCASHN 4033Regular
View BooksJaclyn Moss-FemriteGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
08Closed480028016MWF0905AM - 0955AMCASHN 4033Regular
View BooksMiner RaymondGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
IE1Closed0-3N/A27766----- 3Regular
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
For International Exchange students


MKT 3310
Pro Selling/Communication
3310   Professional Selling and Communications                    
   This course is organized around the ethical process of making informative and  persuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions, and servicing customers. The development of such skills is useful to any member of an organization who makes a presentation. Case study, videotaped role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson. A student may receive credit for MKT 3310 or MKT 3342, but not both.
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01Closed0-20N/A25315MWF1010AM - 1100AMHSB 1003Regular
View BooksCharles H. FifieldGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
02Closed00N/A13551----- 3Regular
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
03Closed180N/A13554TR1100AM - 1215PMHSB 1003Regular
View BooksCharles H. FifieldGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
04Open184N/A13556TR1230PM - 0145PMHSB 1003Regular
View BooksWilliam WeeksGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
05Closed180N/A18797TR0200PM - 0315PMHSB 1003Regular
View BooksWilliam WeeksGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
06Closed180N/A27913TR0930AM - 1045AMHSB 1003Regular
View BooksCharles H. FifieldGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
MN1Closed0-1N/A28519----- 3Regular
View BooksJeff TannerGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
For students studying in Maastricht, The Netherlands


MKT 3320
Advertising Procedures
3320   Advertising Procedures  (Cross-listed as JOU 3320)
Prerequisite(s): MKT 3305.
   A survey of the entire field of advertising stressing knowledge of history, principles, objectives, and the psychological basis of advertising. Research techniques, media selection, campaigns, production methods, and space buying are treated in survey style.
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CRNDaysTimeRoomCreditsActivity
01Open182N/A13558TR0930AM - 1045AMCASHN 4103Regular
View BooksJames RobertsGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
02Closed18-1N/A13561TR1100AM - 1215PMCASHN 4033Regular
View BooksJames RobertsGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
03Closed18-3N/A13562MW0230PM - 0345PMHSB 1013Regular
View BooksMarjorie CooperGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
04Closed0-32N/A18606MW0230PM - 0345PMCASHN 1053Regular
View BooksKirk L. WakefieldGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
05Open181N/A26960MW0400PM - 0515PMHSB 1013Regular
View BooksMarjorie CooperGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 3325
Consumer Behavior
3325   Consumer Behavior                                          
Prerequisite(s): MKT 3305.
   An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives and the resultant purchases of goods and services. The purchaser's psychological, economic, and sociocultural actions and reactions are stressed as they relate to a better understanding of consumption.
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CRNDaysTimeRoomCreditsActivity
01Closed300N/A21782MW0230PM - 0345PMHSB 1023Regular
View BooksRichard EasleyGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
02Closed300N/A21784MW0400PM - 0515PMHSB 1023Regular
View BooksRichard EasleyGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
03Closed300N/A21787MW0530PM - 0645PMHSB 1023Regular
View BooksRichard EasleyGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 3330
Marketing Research
3330   Marketing Research
Prerequisite(s): MKT 3305 and a minimum grade of C in QBA 2305.
   Systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Emphasis is placed on the process of conducting marketing research and the relevant issues at each stage in the process and the role that generated data plays in aiding management decision making. Designing research studies, constructing questionnaires, choosing samples, analyzing research results, preparing reports, and improving the student's overall problem solving skills are stressed.
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CRNDaysTimeRoomCreditsActivity
01Open161N/A25319TR0800AM - 0915AMCASHN 1053Regular
View BooksMorris GeorgeGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
02Closed140N/A25318TR0330PM - 0445PMCASHN 4033Regular
View BooksMorris GeorgeGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
03Closed160N/A25317TR1230PM - 0145PMCASHN 1053Regular
View BooksMorris GeorgeGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
04Closed160N/A25316TR0200PM - 0315PMCASHN 1053Regular
View BooksMorris GeorgeGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
05Closed16-1N/A26961TR1230PM - 0145PMHSB 1013Regular
View BooksChris P. PulligGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 3340
Non-Profit Marketing
3340   Nonprofit Marketing                                          
   Applies marketing concepts to objectives of nonprofit organizations. Special  attention is paid to fund raising, promotion, and strategic planning in the arts, education, and social issues.
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CRNDaysTimeRoomCreditsActivity
01Open251N/A20555MW0230PM - 0345PMCASHN 4033Regular
View BooksCharles S. MaddenGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 3342
Prof Selling/Comm Sports I
3342   Professional Selling & Communication for Sports I          
Prerequisite(s): Sophomore or upper-level standing.
   Specifically designed with a focus on professional selling and communication processes successful in the realm of sports products and services. Topics include presentation methods, persuasion, handling objections, finding solutions, developing relationships, and serving clients and customers. Case study, videotaped role playing, and professional interaction are key learning words. May receive credit for MKT 3310 or MKT 3342, but not both.
SectionStatusMax
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Students
Waitlisted
CRNDaysTimeRoomCreditsActivity
01Closed14-2N/A15711TR1100AM - 1215PMCASHN 1053Regular
View BooksDarryl LehnusGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
02Open192N/A15712TR0330PM - 0445PMCASHN 1053Regular
View BooksDarryl LehnusGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 3395
Baylor in Nashville
3395   Baylor in Nashville
Prerequisite(s): Junior standing; Marketing major in the Music & Entertainment Marketing Career Track or minor in Performing Arts Marketing & Audience Development or consent of instructor.
   This course culminates with students spending two weeks in Nashville during the second half of May each year. Students begin with textbook and project preparation in the spring term and then immersion into the music industry in Nashville, engaging in learning activities and meetings onsite with executives and managers within the recording industry. Students learn the fundamental business processes that support the successful recording, publication, protection, and performance of music.
SectionStatusMax
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Seats
Available
Students
Waitlisted
CRNDaysTimeRoomCreditsActivity
01Closed15-7N/A24044MWF0905AM - 0955AMCASHN 1053Regular
View BooksCharles H. FifieldGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4199
Professional Selling Intern.
4199   Professional Selling Internship
Prerequisite(s): MKT 3310 and consent of instructor.
   Internship in Professional Selling fulfilled in cooperation with a corporate partner in the area of sales; with the sponsoring company the student participates in formal sales training and education and directed activities in sales, promotion, and customer relationship management.
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CRNDaysTimeRoomCreditsActivity
01Closed00N/A25320----- 1Practicum
View BooksAndrea L. DixonGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4310
Sales Force Mgt/Leadership
4310   Sales Force Management/Leadership                          
Prerequisite(s): MKT 3305.
   This course deals with an examination of the common problems confronting the sales manager. Topics include recruiting, selecting, motivating, leadership and supervision, performance evaluation and coaching. Emphasis is placed on the personal and ethical side of management throughout the course. Case study, video taped role playing and professional speakers enhance the learning process.
SectionStatusMax
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Seats
Available
Students
Waitlisted
CRNDaysTimeRoomCreditsActivity
01Open243N/A25321MWF0905AM - 0955AMHSB 1013Regular
View BooksJeff TannerGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4315
Retail Store Management
4315   Retail Store Management                                    
Prerequisite(s): MKT 3305; not open to pre-business students.
   Considers architecture of the store, layout, buying, pricing, display, sales promotion, stock control, and consumer services in general.
SectionStatusMax
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Students
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CRNDaysTimeRoomCreditsActivity
01Closed320N/A13575TR1100AM - 1215PMHSB 1013Regular
View BooksJerry W. JohnsonGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4320
Marketing Channels
4320   Marketing Channels                      
Prerequisite(s): MKT 3305.
   This course focuses on the definitions, dimensions, and management of marketing channels representing the various companies involved in bringing products and services from their point of origin to consumption. Representing the company's routes to market, marketing channels are viewed as an interorganizational system involved in the task of making products and services available for consumption. The main emphasis of this course is on the initial design of such systems, and the on-going management of relationships between system participants. The course is organized around three key modules: understanding the nature of marketing channels, managing channel relationships, and examining major types of channel institutions.
SectionStatusMax
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Seats
Available
Students
Waitlisted
CRNDaysTimeRoomCreditsActivity
01Closed190N/A25322TR0800AM - 0915AMHSB 1003Regular
View BooksAndrea L. DixonGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4321
Promotion Campaigns
4321   Advertising Campaigns                                      
Prerequisite(s): MKT 3320; not open to pre-business students.
   A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total marketing mix. Students apply research techniques to target audience identification, media planning, and creative execution. A complete campaign will be designed for a specified client.
SectionStatusMax
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Seats
Available
Students
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CRNDaysTimeRoomCreditsActivity
01Closed0-15N/A23661MW0400PM - 0515PMCASHN 1053Regular
View BooksKirk L. WakefieldGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4325
International Marketing
4325   International Marketing  (Cross-listed as INB 4325)                                    
Prerequisite(s): MKT 3305; not open to pre-business students.
   A study of the international dimensions of American enterprise and the background of the international environment. Includes international trade concepts, cultural dynamics, business customs, multinational markets, development markets, and influence of political, legal, and geographic factors on international marketing.
SectionStatusMax
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Students
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CRNDaysTimeRoomCreditsActivity
01Closed32-1N/A20557M0530PM - 0800PMCASHN 3113Regular
View BooksJim C. AndersonGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
IE1Closed0-1N/A27767----- 3Regular
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
For International Exchange students


MKT 4330
Marketing Analysis
4330   Marketing Analysis and Decision Making                      
Prerequisite(s): MKT 3305, nine hours of additional marketing courses, and a minimum grade of C in ACC 2303 and 2304; and FIN 3310; not open to pre-business students.
   Marketing Analysis is the capstone marketing course for marketing majors. The purpose of the course is to help the student develop his/her ability to use the knowledge and analytical skills gained in other marketing and business courses. Emphasis will be on analysis and decision making utilizing a variety of cases and business situations.
SectionStatusMax
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Students
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CRNDaysTimeRoomCreditsActivity
01Closed150N/A13578TR0200PM - 0315PMHSB 1013Regular
View BooksJerry W. JohnsonGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
02Closed15-3N/A13579TR0930AM - 1045AMHSB 1013Regular
View BooksJerry W. JohnsonGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
03Open151N/A13580TR0800AM - 0915AMHSB 1013Regular
View BooksMark DunnGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
04Open153N/A23662MW0400PM - 0515PMCASHN 4063Regular
View BooksCharles S. MaddenGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4341
Prof Selling/Comm Sports II
4341   Professional Selling & Communications for Sports II        
Prerequisite(s): MKT 3342; not open to pre-business students.
   In-depth study of advanced selling and sales management issues pertaining to sports products and services. Includes developing/maintaining long-term customer relationships, account management, supply chain issues, financial analysis, and sales force ethics. Learning tools include case study, role playing, and interaction with executives in professional sports.
SectionStatusMax
Enroll
Seats
Available
Students
Waitlisted
CRNDaysTimeRoomCreditsActivity
01Closed0-16N/A15220TR0930AM - 1045AMCASHN 1053Regular
View BooksDarryl LehnusGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4343
Cust Relation Mgt & Sports Mkt
4343   Customer Relationship Management and Sports Marketing
Prerequisite(s): MKT 3343 or consent of instructor.
   An examination of the theory and practice of customer relationship management as applied to sports organizations and their sponsors/partners. The course integrates relationship marketing, statistics, and informational technology, specifically covering topics such as experimental design and campaign management, information technology and multi-channel marketing, and contact center management.
SectionStatusMax
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Seats
Available
Students
Waitlisted
CRNDaysTimeRoomCreditsActivity
01Closed0-20N/A17320MWF1010AM - 1100AMHSB 1013Regular
View BooksJeff TannerGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4395
Music/Entertain Mkt Internship
4395   Music and Entertainment Marketing Internship
Prerequisite(s): Junior standing; Marketing major in the Music & Entertainment Marketing Career Track, minor in Performing Arts Marketing & Audience Development, or consent of instructor.
   Internships in music & entertainment marketing are completed with organizations within the music, film, or theatre industry. Internships must involve marketing and/or sales activities, rather than production, engineering, or other staff support activities. Internships may be arranged with organizations associated with the Music & Entertainment Marketing program or others with whom the student develops a relationship or contact. Additional information and requirements are available on the business school website (www.baylor.edu/business/marketing/me).
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Students
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CRNDaysTimeRoomCreditsActivity
80Closed0-1N/A24071----- 3Practicum
View BooksKirk L. WakefieldGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4396
Sports Marketing Internship I
4396   Sports Marketing Internship I
Prerequisite(s): Must be a major in Sports Sponsorship and Sales or consent of department chair.
   Internship in sports marketing field; typically fulfilled in cooperation with the University's Athletic Department; student participates in directed activities pertinent to personal selling, promotion, direct response advertising, and customer relationship management.
SectionStatusMax
Enroll
Seats
Available
Students
Waitlisted
CRNDaysTimeRoomCreditsActivity
01Closed0-3N/A20560----- 3Practicum
View BooksDarryl LehnusGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4397
Sports Marketing Internship II
4397   Sports Marketing Internship II
Prerequisite(s): Must be a major in sports sponsorship and sales or consent of department chair.
   Internship in sports marketing field; fulfilled in cooperation with either a professional sports team or corporate sports sponsor; student participates in directed activities pertinent to personal selling, promotion, direct response advertising, and customer relationship management.
SectionStatusMax
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Seats
Available
Students
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CRNDaysTimeRoomCreditsActivity
01Closed0-10N/A20562----- 3Practicum
View BooksDarryl LehnusGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 4398
Directed Studies in Marketing
4398   Directed Studies in Marketing                              
Prerequisite(s): Consent of marketing adviser and department chair; marketing majors only; not open to pre-business students.
   Independent study under the direct supervision of a marketing department faculty member. Applications must be submitted and approved prior to registration.
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CRNDaysTimeRoomCreditsActivity
01Closed0-5N/A24474----- 3Independent Study
View BooksCharles S. MaddenGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
02Closed0-4N/A28002----- 3Independent Study
View BooksAndrea L. DixonGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
Instructor approval required


MKT 5310
Sem/Marketing Strategy
5310   Seminar in Marketing Strategy                              
Prerequisite(s): MKT 3305.
   Role of marketing decision making in achieving corporate objectives; planning and implementing the marketing program; product research and development, distribution problems, promotional strategies, and pricing analysis. Attention will be given to the new marketing application of quantitative methods and the behavioral sciences.
SectionStatusMax
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CRNDaysTimeRoomCreditsActivity
01Closed120N/A18612MW1100AM - 1215PMCASHN 3043Regular
View BooksRoger DavisGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
02Closed12-2N/A26962MW1230PM - 0145PMCASHN 3043Regular
View BooksRoger DavisGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5315
Comp Marketing Seminar
5315   Seminar in Comparative Marketing                            
Prerequisite(s): MKT 3305.
   Marketing structures, functions, and institutions in different national environments. Emphasis is placed on the manner in which different economic systems condition and shape the nature of marketing.
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CRNDaysTimeRoomCreditsActivity
01Closed00N/A20566----- 3Regular
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
Customer Relationship MGT
5398   Directed Studies in Marketing                              
   Special topics in marketing of interest for individual students. This course may be repeated once if under a different topic.
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CRNDaysTimeRoomCreditsActivity
01Closed00N/A14755----- 3Independent Study
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
Consulting Project
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CRNDaysTimeRoomCreditsActivity
02Closed00N/A20794----- 3Independent Study
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
Sem/in Marketing Adminstration
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CRNDaysTimeRoomCreditsActivity
03Open66N/A21135----- 3Independent Study
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
Retail Store MGT
SectionStatusMax
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CRNDaysTimeRoomCreditsActivity
04Closed0-2N/A21149----- 3Independent Study
View BooksJerry W. JohnsonGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
Consumer Behavior
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CRNDaysTimeRoomCreditsActivity
05Closed00N/A22950----- 3Independent Study
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
Branding
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06Open81N/A24269M0500PM - 0800PMHSB 1043Independent Study
View BooksDale LampertzGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
Marketing Research
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07Closed00N/A24270----- 3Independent Study
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
08Closed00N/A24569----- 3Independent Study
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
Directed Studies
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09Closed00N/A24640----- 3Independent Study
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
International Marketing
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CRNDaysTimeRoomCreditsActivity
10Closed00N/A24740----- 3Independent Study
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
Global Business Development
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CRNDaysTimeRoomCreditsActivity
11Closed00N/A25988----- 3Independent Study
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012


MKT 5398
Interactive/Social Media Strat
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CRNDaysTimeRoomCreditsActivity
12Closed00N/A26075----- 3Independent Study
View BooksSTAFFGet Books
Start Date: 01/09/2012; End Date: 05/08/2012
Summer at Baylor