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Schedule of Classes - Office of the Registrar

Note: Status, Max Enroll, and Seats Available information contained in the Schedule of Classes below is real-time, and all other information is updated hourly. To view real-time class listings, please see the BearWeb "Look Up Classes" option (requires student ID number and PIN).
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2011 - Fall

Hankamer School of Business (BU)

Marketing (MKT)


MKT 3305
Principles of Marketing
3305   Principles of Marketing                                    
Prerequisite(s): Junior standing.
   Designed to present a picture of the development and present status of our marketing system, to analyze the marketing task, and to examine the major policies that underlie the various activities of marketing institutions.
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CRNDaysTimeRoomCreditsActivity
01Closed480N/A11424MWF0905AM - 0955AMCASHN 4033Regular
Karen G. Lancaster
Start Date: 08/22/2011; End Date: 12/14/2011
02Closed480N/A11426MWF1010AM - 1100AMCASHN 4033Regular
Karen G. Lancaster
Start Date: 08/22/2011; End Date: 12/14/2011
03Closed45-2N/A26076MWF1220PM - 0110PMCASHN 4033Regular
Brennan Davis
Start Date: 08/22/2011; End Date: 12/14/2011
04Open455N/A11432TR0800AM - 0915AMCASHN 4033Regular
Ann M. Mirabito
Start Date: 08/22/2011; End Date: 12/14/2011
05Closed460N/A20527TR0930AM - 1045AMCASHN 4033Regular
Ann M. Mirabito
Start Date: 08/22/2011; End Date: 12/14/2011
06Closed460N/A11436TR1230PM - 0145PMCASHN 4033Regular
Ann M. Mirabito
Start Date: 08/22/2011; End Date: 12/14/2011
07Open462N/A18579TR0200PM - 0315PMCASHN 4033Regular
Ann M. Mirabito
Start Date: 08/22/2011; End Date: 12/14/2011
08Closed45-2N/A18837MWF0125PM - 0215PMCASHN 4033Regular
Brennan Davis
Start Date: 08/22/2011; End Date: 12/14/2011
09Closed44-1N/A23946MWF0230PM - 0320PMCASHN 4033Regular
Brennan Davis
Start Date: 08/22/2011; End Date: 12/14/2011
10Open441N/A24513MWF0335PM - 0425PMCASHN 4033Regular
Brennan Davis
Start Date: 08/22/2011; End Date: 12/14/2011
IE1Closed0-2N/A26857----- 3Regular
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011
For International Exchange students only
LN1Closed0-1N/A26919----- 3Regular
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 3310
Pro Selling/Communication
3310   Professional Selling and Communications                    
   This course is organized around the ethical process of making informative and  persuasive verbal presentations. Topics include presentation materials and formats, handling objections, reaching decisions, and servicing customers. The development of such skills is useful to any member of an organization who makes a presentation. Case study, videotaped role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson. A student may receive credit for MKT 3310 or MKT 3342, but not both.
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01Closed180N/A11440MWF0905AM - 0955AMHSB 1003Regular
Charles H. Fifield
Start Date: 08/22/2011; End Date: 12/14/2011
02Open181N/A11442MWF1010AM - 1100AMHSB 1003Regular
Charles H. Fifield
Start Date: 08/22/2011; End Date: 12/14/2011
03Closed150N/A23947TR1230PM - 0145PMHSB 1003Regular
Charles H. Fifield
Start Date: 08/22/2011; End Date: 12/14/2011
04Open166N/A18583TR0930AM - 1045AMHSB 1003Regular
William Weeks
Start Date: 08/22/2011; End Date: 12/14/2011
05Open151N/A16851TR1100AM - 1215PMHSB 1003Regular
William Weeks
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 3320
Advertising Procedures
3320   Advertising Procedures  (Cross-listed as JOU 3320)
Prerequisite(s): MKT 3305.
   A survey of the entire field of advertising stressing knowledge of history, principles, objectives, and the psychological basis of advertising. Research techniques, media selection, campaigns, production methods, and space buying are treated in survey style.
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01Closed190N/A12897MW0230PM - 0345PMHSB 1013Regular
Marjorie Cooper
Start Date: 08/22/2011; End Date: 12/14/2011
02Open191N/A12904TR0930AM - 1045AMCASHN 1053Regular
James Roberts
Start Date: 08/22/2011; End Date: 12/14/2011
03Closed190N/A20474TR1100AM - 1215PMCASHN 1053Regular
James Roberts
Start Date: 08/22/2011; End Date: 12/14/2011
IE1Closed0-2N/A26858----- 3Regular
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011
For International Exchange students only


MKT 3325
Consumer Behavior
3325   Consumer Behavior                                          
Prerequisite(s): MKT 3305.
   An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives and the resultant purchases of goods and services. The purchaser's psychological, economic, and sociocultural actions and reactions are stressed as they relate to a better understanding of consumption.
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01Closed220N/A21393MW0230PM - 0345PMHSB 1043Regular
Richard Easley
Start Date: 08/22/2011; End Date: 12/14/2011
02Open221N/A19474MW0400PM - 0515PMHSB 1043Regular
Richard Easley
Start Date: 08/22/2011; End Date: 12/14/2011
03Open191N/A23949MW0530PM - 0645PMHSB 1043Regular
Richard Easley
Start Date: 08/22/2011; End Date: 12/14/2011
04Closed0-16N/A26310TR0800AM - 0915AMCASHN 1053Regular
Kirk L. Wakefield
Start Date: 08/22/2011; End Date: 12/14/2011
05Closed0-12N/A26309TR0200PM - 0315PMCASHN 1053Regular
Kirk L. Wakefield
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 3330
Marketing Research
3330   Marketing Research
Prerequisite(s): MKT 3305 and a minimum grade of C in QBA 2305.
   Systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Emphasis is placed on the process of conducting marketing research and the relevant issues at each stage in the process and the role that generated data plays in aiding management decision making. Designing research studies, constructing questionnaires, choosing samples, analyzing research results, preparing reports, and improving the student's overall problem solving skills are stressed.
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01Closed250N/A23950MW0400PM - 0515PMHSB 1013Regular
Marjorie Cooper
Start Date: 08/22/2011; End Date: 12/14/2011
02Open253N/A23951M0530PM - 0800PMCASHN 1053Regular
Jaclyn Moss-Femrite
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 3340
Non-Profit Marketing
3340   Nonprofit Marketing                                          
   Applies marketing concepts to objectives of nonprofit organizations. Special  attention is paid to fund raising, promotion, and strategic planning in the arts, education, and social issues.
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01Open145N/A18798MW0400PM - 0515PMCASHN 4083Regular
Charles S. Madden
Start Date: 08/22/2011; End Date: 12/14/2011
02Open131N/A26352MW0230PM - 0345PMCASHN 4083Regular
Charles S. Madden
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 3341
Ethics of Sports
3341   Ethics of Sports                                            
Prerequisite(s): Minimum grade of C in MKT 3305.
   This course is designed to investigate the myriad of issues and ethical dilemmas facing the sports and fitness industry. Individuals will be challenged to examine personal values as they relate to sport and its application in our society.
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CRNDaysTimeRoomCreditsActivity
01Closed0-20N/A20475MWF1115AM - 1205PMCASHN 1053Regular
Darryl Lehnus
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 3342
Prof Selling/Comm Sports I
3342   Professional Selling & Communication for Sports I          
Prerequisite(s): Sophomore or upper-level standing.
   Specifically designed with a focus on professional selling and communication processes successful in the realm of sports products and services. Topics include presentation methods, persuasion, handling objections, finding solutions, developing relationships, and serving clients and customers. Case study, videotaped role playing, and professional interaction are key learning words. May receive credit for MKT 3310 or MKT 3342, but not both.
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CRNDaysTimeRoomCreditsActivity
01Closed18-1N/A11462MW0230PM - 0345PMCASHN 1053Regular
Darryl Lehnus
Start Date: 08/22/2011; End Date: 12/14/2011
02Open155N/A11464MW0400PM - 0515PMCASHN 1053Regular
Darryl Lehnus
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4108
Music Marketing Lab
4108   Music Marketing Lab
Prerequisite(s): Senior standing as a marketing major in the Music & Entertainment Marketing Career Track; THEA 4107.
   In cooperation with Student Life's Baylor Rising Artist Network (BRAN), students participate in marketing Uproar Records (www.uproarrecords.com). Students obtain hands-on experience in evaluating, selecting, producing, recording, and marketing performing artists. Must be a marketing major in the Music & Entertainment Marketing career track with senior standing.
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CRNDaysTimeRoomCreditsActivity
01Open162N/A23449----- 1Regular
Charles H. Fifield
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4199
Professional Selling Intern.
4199   Professional Selling Internship
Prerequisite(s): MKT 3310 and consent of instructor.
   Internship in Professional Selling fulfilled in cooperation with a corporate partner in the area of sales; with the sponsoring company the student participates in formal sales training and education and directed activities in sales, promotion, and customer relationship management.
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CRNDaysTimeRoomCreditsActivity
01Closed0-10N/A23953----- 1Practicum
Andrea L. Dixon
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4311
Prof Selling/Communic Ii
4311   Professional Selling and Communications II                  
Prerequisite(s): MKT 3310; not open to pre-business students.
   This class focuses on an in-depth study of advanced selling and sales management issues including developing and maintaining long-term customer relationships, alternative strategies, international sales strategies, national account management, supply chain management, financial analysis and sales force ethics. Case study, videotaped role playing and professional speakers are used throughout the course.
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CRNDaysTimeRoomCreditsActivity
01Open194N/A11473TR0800AM - 0915AMHSB 1003Regular
Andrea L. Dixon
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4315
Retail Store Management
4315   Retail Store Management                                    
Prerequisite(s): MKT 3305; not open to pre-business students.
   Considers architecture of the store, layout, buying, pricing, display, sales promotion, stock control, and consumer services in general.
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Students
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CRNDaysTimeRoomCreditsActivity
01Open191N/A11474TR0930AM - 1045AMHSB 1013Regular
Jerry W. Johnson
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4325
International Marketing
4325   International Marketing  (Cross-listed as INB 4325)                                    
Prerequisite(s): MKT 3305; not open to pre-business students.
   A study of the international dimensions of American enterprise and the background of the international environment. Includes international trade concepts, cultural dynamics, business customs, multinational markets, development markets, and influence of political, legal, and geographic factors on international marketing.
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CRNDaysTimeRoomCreditsActivity
01Open303N/A20523M0530PM - 0800PMCASHN 3113Regular
Jim C. Anderson
Start Date: 08/22/2011; End Date: 12/14/2011
IE1Closed0-3N/A26859----- 3Regular
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011
For International Exchange students only
LN1Closed0-4N/A26920----- 3Regular
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011
Baylor in London - FIE Program


MKT 4330
Marketing Analysis
4330   Marketing Analysis and Decision Making                      
Prerequisite(s): MKT 3305, nine hours of additional marketing courses, and a minimum grade of C in ACC 2303 and 2304; and FIN 3310; not open to pre-business students.
   Marketing Analysis is the capstone marketing course for marketing majors. The purpose of the course is to help the student develop his/her ability to use the knowledge and analytical skills gained in other marketing and business courses. Emphasis will be on analysis and decision making utilizing a variety of cases and business situations.
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CRNDaysTimeRoomCreditsActivity
01Open232N/A22412TR1100AM - 1215PMHSB 1013Regular
Jerry W. Johnson
Start Date: 08/22/2011; End Date: 12/14/2011
02Closed230N/A16862TR0200PM - 0315PMHSB 1013Regular
Jerry W. Johnson
Start Date: 08/22/2011; End Date: 12/14/2011
03Open213N/A20655TR0800AM - 0915AMHSB 1013Regular
Mark Dunn
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4340
Strategic Brand Management
4340   Strategic Brand Management
Prerequisite(s): MKT 3325 and MKT 3330.
   An advanced Marketing elective that addresses important branding decisions faced by an organization. The course provides the student with an increased understanding of the important issues in planning and evaluating branding strategies; the appropriate theories, models, and other tools to make better branding decisions; and a forum to apply these principles.
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CRNDaysTimeRoomCreditsActivity
01Open241N/A24467TR1230PM - 0145PMHSB 1013Regular
Chris P. Pullig
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4342
Sports Venue/Event Marketing
4342   Sports Venue and Event Marketing                            
Prerequisite(s): Consent of department chair and senior standing; not open to pre-business students.
Instills the training and skills required to research, plan, schedule, organize, and market sporting events and sports venues. Provides logistics and the theoretical understanding needed to understand customers and effectively manage sporting events and facilities. Includes instruction related to managing vendor contracts, event promotion, and event management technology.
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CRNDaysTimeRoomCreditsActivity
01Closed0-2N/A27305TR0800AM - 0915AMTBA TBA3Regular
Kirk L. Wakefield
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4395
Music/Entertain Mkt Internship
4395   Music and Entertainment Marketing Internship
Prerequisite(s): Junior standing; Marketing major in the Music & Entertainment Marketing Career Track, minor in Performing Arts Marketing & Audience Development, or consent of instructor.
   Internships in music & entertainment marketing are completed with organizations within the music, film, or theatre industry. Internships must involve marketing and/or sales activities, rather than production, engineering, or other staff support activities. Internships may be arranged with organizations associated with the Music & Entertainment Marketing program or others with whom the student develops a relationship or contact. Additional information and requirements are available on the business school website (www.baylor.edu/business/marketing/me).
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CRNDaysTimeRoomCreditsActivity
80Open183N/A23455----- 3Practicum
Kirk L. Wakefield
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4396
Sports Marketing Internship I
4396   Sports Marketing Internship I
Prerequisite(s): Must be a major in Sports Sponsorship and Sales or consent of department chair.
   Internship in sports marketing field; typically fulfilled in cooperation with the University's Athletic Department; student participates in directed activities pertinent to personal selling, promotion, direct response advertising, and customer relationship management.
SectionStatusMax
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Students
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CRNDaysTimeRoomCreditsActivity
81Closed0-19N/A18909----- 3Practicum
Darryl Lehnus
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4397
Sports Marketing Internship II
4397   Sports Marketing Internship II
Prerequisite(s): Must be a major in sports sponsorship and sales or consent of department chair.
   Internship in sports marketing field; fulfilled in cooperation with either a professional sports team or corporate sports sponsor; student participates in directed activities pertinent to personal selling, promotion, direct response advertising, and customer relationship management.
SectionStatusMax
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Seats
Available
Students
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CRNDaysTimeRoomCreditsActivity
80Closed0-9N/A21403----- 3Practicum
Darryl Lehnus
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 4398
Directed Studies in Marketing
4398   Directed Studies in Marketing                              
Prerequisite(s): Consent of marketing adviser and department chair; marketing majors only; not open to pre-business students.
   Independent study under the direct supervision of a marketing department faculty member. Applications must be submitted and approved prior to registration.
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CRNDaysTimeRoomCreditsActivity
01Closed0-1N/A20525----- 3Independent Study
Kirk L. Wakefield
Start Date: 08/22/2011; End Date: 12/14/2011
02Closed0-6N/A24510----- 3Independent Study
Charles S. Madden
Start Date: 08/22/2011; End Date: 12/14/2011
03Closed120N/A26662TR0200PM - 0315PMHSB 1003Independent Study
Jeff Tanner
Start Date: 08/22/2011; End Date: 12/14/2011
04Closed00N/A27042----- 3Independent Study
Chris P. Pullig
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 5310
Sem/Marketing Strategy
5310   Seminar in Marketing Strategy                              
Prerequisite(s): MKT 3305.
   Role of marketing decision making in achieving corporate objectives; planning and implementing the marketing program; product research and development, distribution problems, promotional strategies, and pricing analysis. Attention will be given to the new marketing application of quantitative methods and the behavioral sciences.
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CRNDaysTimeRoomCreditsActivity
01Closed180N/A22004MW1100AM - 1215PMCASHN 3043Regular
Roger Davis
Start Date: 08/22/2011; End Date: 12/14/2011
02Open182N/A22006MW1230PM - 0145PMCASHN 3043Regular
Roger Davis
Start Date: 08/22/2011; End Date: 12/14/2011
70Open407N/A26558----- 3Regular
Roger Davis
Start Date: 08/22/2011; End Date: 12/14/2011
90Open3510N/A26559----- 3Regular
Mark Dunn
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 5398
Global Bus. Development
5398   Directed Studies in Marketing                              
   Special topics in marketing of interest for individual students. This course may be repeated once if under a different topic.
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CRNDaysTimeRoomCreditsActivity
01Closed0-4N/A14424----- 3Independent Study
Jim C. Anderson
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 5398
Seminar in MKT Admin
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CRNDaysTimeRoomCreditsActivity
02Open99N/A14453----- 3Independent Study
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 5398
Sport Promotion & Sales Mgt.
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03Closed00N/A17723----- 3Independent Study
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 5398
Academic Analysis Research
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CRNDaysTimeRoomCreditsActivity
04Closed00N/A19309----- 3Independent Study
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 5398
Strategic Brand Mktg
SectionStatusMax
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CRNDaysTimeRoomCreditsActivity
05Closed00N/A19480----- 3Independent Study
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 5398
Marketing Research
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06Closed0-4N/A23467----- 3Independent Study
Dale Lampertz
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 5398
Customer Relationship MGT
SectionStatusMax
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07Closed00N/A24610----- 3Independent Study
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 5398
Social Media Strategy II
SectionStatusMax
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CRNDaysTimeRoomCreditsActivity
08Closed0-1N/A26696----- 3Independent Study
Kirk L. Wakefield
Start Date: 08/22/2011; End Date: 12/14/2011


MKT 5V95
Marketing Internship
5V95   Internship in Marketing                                    
Prerequisite(s): Consent of instructor.
   Practical marketing work under supervision in an approved commercial or industrial firm. This course may be taken for three to six semester hours of credit. Consent of major adviser required.
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01Closed00N/A17976----- 1 - 6Practicum
STAFF
Start Date: 08/22/2011; End Date: 12/14/2011
Summer at Baylor