Baylor University

Job Description For ()


Positions within Baylor University exist to support the mission, which is to educate men and women for worldwide leadership and service by integrating academic excellence and Christian commitment within a caring community.
Position Class
Job Family
Sub-Family
Department
()
FLSA Status

Director of Social Media Communications
conducting qualitative and quantitative research to inform and generate actionable, regular reports summarizing and evaluating traditional news and social media about higher education, Baylor marketing efforts, and other subjects. The position will also be responsible for generating content as part of the social media team.
Description Pct. of Time
Writes daily updates and analysis on current news & events, digital marketing efforts and brand development. 40%
Generates content for social media platforms including blogs, Twitter, Facebook, Instagram, YouTube, LinkedIn. 30%
Uses quantitative tools to gather media information and to analyze trends including the effectiveness of digital marketing. 15%
Monitors social and traditional media for breaking news and events. 15%
Total 100%
Functional Skills
Writing Skills
Produces clear and complete written reports that meet the needs of the customer. Written reports use words and tone that are appropriate for the intended audience and are produced and distributed in a timely manner. This differs from reports that use jargon or other words that may not be understood by the intended audience, reflect an inappropriate tone and/or are distributed too late to meet the needs and expectations of various stakeholders.
Operating Skills
Priority and Time management
Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished. This is in contrast to those individuals who fail to prioritize tasks or are not tenacious or disciplined enough to stay focused on the highest priority aspects of the job. This tendency to lack focus or discipline results in unmet deadlines and frustrated stakeholders.
Decisiveness
Investigates all viable options, along with the potential consequences of each, and then makes timely and good decisions. Can direct a group through this process and does not hesitate to make difficult decisions. Can speed up the decision-making process when time is of the essence, yet can also slow it down when there is time to do so. This differs from those who make quick decisions even when there is little time pressure or too few options have been explored, who struggle to make decisions when they are difficult or controversial, who fail to take charge when a group is struggling to move forward; and/or who miss "windows of opportunity" by delaying decisions when timing is truly a critical factor.
Relationship Skills
Sharing Knowledge
Makes it a practice to share new skills or knowledge with others in the organization. Keeps his/her manager informed of newly- acquired skills and knowledge and offers to share information, demonstrate skills or summarize learning for others on the team. This clearly differs from those who tend to hoard knowledge or skills and fail to see to it that new capabilities are shared with others to expand the benefits for the organization.
Strategic Skills
Analytical Thinking
Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach. This contrasts with the behavior of individuals who tend to attack problems without a thorough examination of all important components and ramifications; who fail to weigh the costs, benefits and risks associated with various alternatives; and/or who are unable to explain or justify their decisions in a logical and systematic fashion.
Strategic Thinking
Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market and organization to develop long-term strategy. This is distinctly different from being unaware of organizational strengths and weaknesses and/or are being unable to combine a knowledge of the industry, market and organization in a fashion that results in a viable long-term strategy.
External Awareness
Keeps informed about market conditions, competitive information and political factors that may impact the goals and interests of the organization. Uses good judgment about when to share external information as well as who should be informed. Stays up-to-date on trends and projections and sees what is on the horizon. Is seldom surprised by political or market factors that affect the organization. This is in contrast to those who stay focused on internal matters alone and get surprised when external factors change the landscape for the organization.
Organizational Awareness
Understands the internal climate of the organization, including the most productive channels of communication, and makes use of the appropriate communication channels to achieve goals and objectives. Has learned about both formal and informal communication channels and understands when to stick to the formal hierarchy of reporting relationships. Understands unwritten protocols and the political aspects of how communication takes place. Avoids errors in judgment when selecting strategies for accomplishing tasks. This is distinctly different than those who fail to understand formal and informal channels of communication, misread organizational dynamics and are left scratching their heads about why their efforts to achieve support and results fall short of their expectations.
Instructions and guidelines are limited to objectives, priorities and deadlines. Questions are referred to supervisor. Decision making authority is limited to the supervisor.

Bachelor's Degree
Master's Degree
Journalism, Public Relations, Communication, Professional Writing

3 years
5 years


Social media, analytics tools, media reporting & analysis tools, email, graphics and or video editing tools. Will be required to work very early morning start hours.

This position does not have supervisory responsibilities.
Requirement/Condition Frequency
Work performed in a normal office environment. Frequent
Work performed in an environment requiring exposure to weather extremes. Never
Work performed in an environment requiring exposure to fumes, odors and noise. Never
Requirement/Condition Frequency
Physical effort with some handling of light weight such as supplies or materials (0 to 15 lbs). Frequent
Physical efforts including standing, lifting and carrying light to moderately heavy materials or equipment. (15 to 50 lbs). Occasional
Physical effort such as pushing, pulling, bending, lifting, and carrying heavy objects (50 + lbs). Never
Requirement/Condition Frequency
Demands require close visual attention. Constant
Demands require prolonged mental concentration. Constant
Requirement/Condition Frequency
Exposure to hazards that may result in some injury, lost time, or threat to one's personal health. Never
Exposure to job hazards that may result in injury, lost time, total disability or death. Never
Last Modified:
2/6/2020 1:43:55 PM